Widely known as "Shingeki no Shitstorm" before it even aired, Free! was a show that made a huge splash on the anime community during the summer of 2013. It sparked a lot of controversy over whether or not the show was a juicy bait waiting for rabid fujoshi to pounce on. Thus, this show has isolated itself from a significant portion of the male anime viewers who just happens to be people who are not confident enough in their masculinity.
Do not be deceived.
Free! is by no means an anime for homos. If one could simply look past the amazingly proportioned as well as scantily clad exterior and dig into the actual content of the anime, they would realize that Free! is a heartwarming story about the pure friendship between of the same sex. Another recurring element in the story is the sense of fulfillment one gets from doing things they life, no matter the results; which I personally feel like is lacking amongst young people these days.
Unfortunately, though the overall message of the series is sent, the execution is lacking. So much emphasis is focused on Haruka and Rin, the rest of the characters are overshadowed and feel flat. Various episodes could also be cut down and lose some irrelevant content such as the moments of obvious sexual tension between characters that leads to misconceptions about this show.
Overall, Free! Iwatobi Swim Club was a delightful treat to the eyes and soul and I would definitely recommend it to people who need a break from the Linkin Park pseudo darkness shows plaguing the industry nowadays.