Kabushikigaisha Magi-Lumière

In recent years, creatures known as Kaii have frequently attacked cities and wrought destruction. Exterminating these monsters quickly became a popular and well-respected profession, carried out by magical girls. More than five hundred magical girl companies, ranging from small ventures to large corporations, offer their aid to those who need it.

Kana Sakuragi is a studious college graduate struggling to land a job despite attending numerous interviews. But when a Kaii attacks during her latest interview, she finds herself assisting the magical girl responding to the crisis. Although she lacks battle experience, Kana relies on her exceptional memory and knowledge to help subdue the monster.

Hitomi Koshigaya, the headstrong magical girl who faced the Kaii, recognizes Kana's potential and invites her to Magilumiere Magical Girls Inc.—the startup where Hitomi works. Wishing to make a difference, Kana accepts the offer to become a magical girl herself. While Kana may not be suited for the corporate world, it soon becomes clear that her true calling is to rise as one of the most talented magical girls in existence.

[Written by MAL Rewrite]

Sakuragi, Kana Main

Fairouz Ai Japanese

Koshigaya, Hitomi Main

Hanamori, Yumiri Japanese

Shigemoto, Kouji Main

Koyama, Rikiya Japanese

Nikoyama, Kazuo Main

Yamashita, Daiki Japanese

Midorikawa, Kaede Main

Oosaka, Ryouta Japanese

Aoi, Lily ing

Ishihara, Kaori Japanese

Tsuchiba, Mei ing

Anzai, Chika Japanese

Male Barista ing

Murai, Yuuji Japanese

Karaoke Store Clerk ing

Yamada, Shinnojo Japanese

Hotel Manager ing

Tanabe, Kousuke Japanese

Fujishiro, Atsushi Producer

Kikuchi, Ruriko Producer

Onoue, Taiki Producer

Hiraoka, Masahiro Director

Reviews

May 31, 2025

Otaku_Senpai

Recommended

The show looks great and its obvious it had good production value. Right from the start I was surprised by the adult voice of the magical 'girl'. Right away I knew I probably would be seeing a different take on the magical girl genre. I generally expect magical girls to be young students at a school. But here she was an adult. She didn't have the kawai characteristics of magical girls I am used to seeing. I half expected her to smoke or drink beer in the anime. But later magical girls who fit the generic profile more came to the show though all were ... professional women, & none were school girls. The show has Magical Girl Transformation sequences and they are beautifully done. I think much of the budget of the show went in doing the beautiful transformations.
They fight natural phenomenon's called Kaii's... a bit similar to Mushi from Mushishi, though nowhere are as well designed as the mushis. These Kaiis are generally ugly mess in comparison to mushis.
While this maybe a 'magical girl' show its sheds light into aspects of professional life and principles. I guess that's why the show is tagged 'Satire' in Wiki Genre category. The is is kind of teaching how to interact with work colleagues and the kind of attitude to have once you a job. I think this anime is for ladies who grew up watching magical girl shows and who are already in workforce or those who will be of the age to workforce soon.
I don't understand the the concept of magic in this anime though. Do the girls not have no magic? Our protagonist Kana was looking for a job and doesn't have any magical powers. Yet she can cast "magic" spells with electric devices. Actually all the magic they do are executed through electronic devices and are engineered at base by an engineer. So the engineers are equally important as the ladies who are actually fighting the monsters. And why are no men doing this role of fighting the Kaii, if its all technology based?
My Rating: 7/10

Reviewer’s Rating: 7

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Apr 5, 2025

Unconfidence

Recommended

This was a very fun and light take on the magical girl genre. It's set in a hypercapitalistic society wherein Magical Girls are kind of like private firefighters used to be, or like private exterminators are now. So while you do get awesome magical girl action and adorable transformation scenes, it's given a backdrop of this small startup business in a difficult market. But the characters really sell the story, and this is one of the few anime where I can genuinely say I liked all the characters and was excited to see them every time. I'll lay out the show's ... pros and cons as I see them:

Pros: Great dialogue writing and character designs. The personalities of each character are very developed and they're pleasant to watch. You get a real sense for the underdog feel of the characters. The action scenes are awesome in my opinion. I really like the "magical technology" angle played into for the fight scenes, and how not everything was just a matter of awesome moves, but also awesome thoughts. The Main Character is Best Girl and I really like seeing her flourish in the environment she's in. The ing characters, especially the president, are awesome. Everything is tasteful with little ero-fanservice of any kind beyond what one could expect from any magical girl transformation scene. I was really worried they'd ruin it by going in that direction and it was refreshing to see a magical girl anime which didn't feel the need to resort to low tactics to retain attention. Finally the show kept everything light-hearted, which gave it a very good atmosphere. Within three episodes I felt comfortable with people being introduced, and dropped a lot of my customary suspicion that this would become a "dark" magical girl anime. This gives the show the space it needs to breathe without worrying about conflicting emotions.

Cons: You kinda have to turn your brain off for parts of it. It's got the classic "Everything's fine, that scyscraper was insured" logic underpinning a lot of its fights in cities. Also what may be a con for some people is the repeated transformation scenes, which I like because I just like transformation scenes , but which others might not like. To be fair it is way less egregious than other anime, and seems to be done less for time-filling than to respect the tradition and aesthetic. Finally, there is the Yamashita Daiki issue, where in my mind whenever I hear his voice I go "Oh that's Deku" and then just insert Deku. It doesn't help that he voices a green-haired character with a personality like Deku's. But I found that easy enough to look past; while Nikoyama wasn't my favorite character I didn't dislike him overall.

I would recommend this anime for anyone who likes light-hearted magical girl shenanigans. I really really liked it, and am psyched for a second season.

Reviewer’s Rating: 8

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Jan 8, 2025

PixelB

Mixed Feelings

What is the main issue of this show? I really can't suspend my disbelief at the setting sometimes. Generally speaking, I wouldn't say I am very picky when it comes to worldbuilding. After all, complaining about how physics just doesn't work with 3DM gear in Attack on Titan is just an "erm actually" moment and doesn't actually affect anything. However, Kabushikigaisha Magi-Lumière fails to even my low expectations.

It's magic in modern world! The problem is quite apparent once you look at even just the first few episodes. The show is a profession-type show, with the main focus being the logistics of how magical ... girls fight Kaii (monsters) with their magical powers. The way the magic is generated, the pipeline towards subduing kaii, and overall the general worldbuilding surrounding magical girls is the focal point of the story. They even use code to generate magical spells in this world. That's all and good, but that also means that if you're going to be so focused on the development of magical girls as an industry and profession, it's got to be a bit more than just Sailor Moon logic. After all, with Sailor Moon, the plot is that "our heroes --magical girls-- have magic powers and can transform." That's perfectly fine for what Sailor Moon was trying to achieve and I am satisfied with that explanation. This show obviously tries to go more in depth on how the magic actually works, so on and so forth. Thus, if you focus on it, you need to flesh it out more.

So begs the question: there's a LOT of blatant plot holes or worldbuilding the anime just decides to never explain or show to you. For example, how does the magical girl industry actually operate? We can go back to even just the adventurer's guild in a classic medieval fantasy as an example. Adventurers take on quests based on their rank, and these quests are issued out in conjunction with the adventurer's guild. The adventurer's guild is a third party entity similar to a contracting company where they accept requests from all sorts of individuals. Even the government will commission adventurer's guild to serve as mercenaries or to clean up monsters in the area.

Here's the thing though: even this simple explanation of how adventurers work is not extended to this show with magical girls. After all, what does the government have to say about this? I have to say that some novels and anime make governments omnipotent. For example, the government being able to predict when monsters appear and issue people to address the issue immediately. In this show, the government doesn't even exist. The show kind of just assumes that a capitalistic privatized magical girl industry would actually be a good solution for a public safety concern that governments would probably have large regulations or control over. At the very least, it would be a mix of privatized and public magical girls depending on the pay and location. Anyways, you might say this is a huge nitpick, but it ties into the main issues I have.

For how in depth the show goes onto looking into how magical girls perform magic and how they exterminate monsters, I really dislike how the show never bothers to explain how the industry came to be in the first place. To begin with, magic can clearly be used with harm as well. How are magical girls controlled and how are magic girl criminals handled? It'd be kind of fun to just see how let's say, see how magic brooms and wands are programmed with failsafes to not target humans under any circumstances, and how the history of that came to be. That's kind of the charm of these types of shows in my opinion; being able to focus on how things came to be in a fun but sort of realistic manner. For a show that has episodes showcasing magic conventions on how to deal with monster mutation and how the pipeline of creating spells from code to the actual field is emphasized, there are still very large holes in logic like this is commonly shown in this anime, which doesn't really make sense for what the theme of the show seems to be. I'm only focusing so much on these sorts of things because the anime clearly wants to be realistic about some things. Such as the fact that in a privatized industry, there's proprietary spells, software, and equipment that they use. And that such proprietary software and information is licensed out to magical girl companies. When you have dedicated research labs towards in-house magic development in companies and have a large amount of exposition and worldbuilding surrounding it, sorry if I also expect to have some semblance of how the industry actually works when it comes to government intervention and public safety.

All other aspects of the show are fine. The show was fine to watch. It's just large leaps in some logic and storytelling makes the show a lot worse. For example, in one episode, Kana has a perfectly functional broom while her partner, Koshigaya broke hers and is running out of power. Since Kana is a beginner while her partner is trying to do the heavy lifting in this episode, is it not normal for Kana to swap brooms so Koshigaya can do her job? Instead there's a crisis with a clear solution but Kana never wants to pursue that line of thought. You might argue that Koshigaya wouldn't be able to reach in time but it's clear that in the next few frames that Koshigaya is able to push off the building and land right next to Kana to do the exchange, showing that it was possible. Instead, Kana inexplicably just does a risky move that she's never done before and crisis averted. Strange.

Other ways the show is just straight up awful is how Kana is portrayed in the first episode. "huh, I really need a way to hammer into the viewer that Kana has good memory. How do I do that?" In an inconsequential scene, Kana is able to memorize all of the previous customers' orders in a coffee shop because the barista forgot their orders. This scene is so shoehorned in just to show how Kana has good memory it's ridiculous. The scene was only crafted to showcase that Kana is smart. It's not the fact that Kana has good memory that makes the scene bad, it's just that the scene was only created to show to the audience the in such a straightforward and forced manner that makes it bad. Could it not have been done more subtly or elegantly?

Anyways, I have been bashing the show but characters aren't so bad outside of Kana's first episode and how her character is introduced. The episodes themselves are frankly average but enough to retain interest. There doesn't seem to be much of an overarching plot so it just makes the episodes focused around magical girl monster extermination and how magic can be applied in different ways. I did think the special effects and CGI were a cut above normal to be honest, and the animation quality isn't the greatest but good enough. I enjoy how the anime blends the CGI and 2D animation. Only in far shots is CGI used for the main characters, and most if not all closeups are hand animated still which is good. The show clearly understands that CGI can be used as a way to save money, but when shots matter, they won't use it.

Reviewer’s Rating: 6

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